“To rouge or not to rouge–is it even a question nowadays? When the daughter of the most exclusive* family paints her face for her afternoon walk as did the soubrette** of former years to counteract the glare of strong footlights, one can hardly blame the business woman–often overtired and wan–for doing likewise. Yet the girl of office or shop who uses her rouge pot without conscience, her powder puff without mercy, and her charcoal pencil without discretion, and who plasters her lips with a vermilion cupid’s bow, is oftenest the one who is heard complaining because she ‘never gets a raise.’ The wise business woman will distrust the appeal of over-artificiality and if she coaxes a tinge of color into pale cheeks and touches a shiny nose with a film of powder, will know when to stop. Perhaps the best description of the competent business woman has been given by Fannie Heaslip Lea: ‘Neatly dressed, smoothly coiffed, closely hatted, as neutral as a mail-order catalogue, as harmless as her own clacking typewriter, as controlled as an electric bulb–and just about as warming.’ ” (From The Complete Book of Etiquette by Hallie Erminie Rives, 1934).
*”Exclusive” used to be a compliment in those pre-“everybody-must-be-the-same” days. Today, “inclusive” is the sought-after adjective. Interestingly, to be called “discriminating” in the olden days was also a compliment, meaning you had refined taste and good judgment. Today, the meaning of the word has shifted to something negative” “judgmental,” or worse, the ridiculous non-word that grates the ear: “judgy.”
**”Soubrette”: a coquettish maid or frivolous young women in comedies, or an actress who plays such a part (per Merriam-Webster)