Super Bowl Sunday: What the Well-Dressed Football Fan Wore, circa 1943
(Or, Pigskin: It’s Not Just For the Ball Anymore)
Planning to watch the Super Bowl today? For a taste of mid-20th-century elegance, forego the team jerseys and sweatpants and take a page from Grace Margaret Morton, who wrote a home economics text titled The Arts of Costume and Personal Appearance in 1943. About “spectator sports,” Miss Morton recommends attiring oneself thusly:
“Good taste for any spectator sport calls for clothes which are casual and nonchalant. Textures should be sturdy and practical, without glint or sheen. The girl on a limited budget will choose coats and suits which can do double duty as street clothes by change of accessories. . . . The coat may be an all-season coat with water-repellent finish and zip-in lining, a bulky knit coat of fingertip or shorter length, or a fur-lined cloth coat. It may be fashioned from tweed, cheviot, camel hair, boucle, fleece, suede, or leather. Plaids, stripes, and plain colors are used.
The suit that is tailored of sturdy tweed or similar fabric is an excellent choice. Warm-weather suits made of hopsacking, seersucker, cotton tweed, or cotton cord are appropriate.
The dress suitable for spectator sports and campus wear may be one from wool jersey, washable flannel, cotton jersey, or corduroy. Separate skirts of denim, seersucker, hopsacking, cotton tweed, cotton cord, and linen suiting are correct when worn with matching or contrasting shirts or blouses.
The hat in keeping with this casual wear will be a fabric or felt cap, beret, cloche, or any narrow-brimmed hat. Gay wool or silk is used in scarves or hoods. Your creativity will be expressed in the manner in which you wear your scarf; find an interesting way to wear it.
The shoe is generally flat. One may choose saddle shoes, brogues, moccasins, oxfords, or ghillies. They may be made of calf, pigskin, or buckskin. Pumps with low or medium heels and made of leather, straw, or linen are also proper choices.
The glove worn for spectator sports will be of capeskin, pigskin, or cotton suede. String gloves, gloves with leather palms, or gay woolen or angora mittens are other possibilities.
The handbag that is carried may have shoulder straps. Calf, novelty fabric, or saddle leather are often thought of in relation to this type of costume.
Jewelry must be very restrained in design. Metal, wood, or leather will express a harmonious relationship to the attire for these occasions.”
Of course, once you’re properly attired for the Big Game, it’s all for nought if you don’t know how to behave. Eleanor Boykin (This Way Please) advises fans on how to conduct themselves properly:
“It is unsportsmanlike for the friends of a team to try to rattle players on the other side by booing or shouting personal remarks. Hurling criticism at the referee is both useless and crude. Enthusiasm for your side is a fine thing, but don’t let it carry you to bumptiousness. The members of a visiting team are your guests. Treat them like friendly enemies, and show them the courtesies you would like to have shown to your team on a return visit. When a player is hurt, forget sides. Give him a cheer, and all the assistance he needs. Back up your cheerleaders. Some stirring Rah! Rah!’s and choruses at the right time are not an affront to the opposing team.”
I’m off to dig up my pigskin gloves and jaunty beret. May the best team win!